I'm a product designer with passion for systems and currently serve as Head of UX/UI at Gentoo Media.
Some projects

Askgamblers
Redesign of AskGamblers focused on enhancing user experience through improved navigation, a modern interface, and streamlined content. Key changes included combining sections for clarity, adopting a flatter card design to boost conversions, and creating a cohesive style guide for category pages.
Netwise SmartSpot
The project aimed to update the app to align with Material design guidelines, enhancing user experience and allowing for future growth. Key improvements included simplifying the interface through progressive disclosure and enabling users to filter hotspots by category, with designs prototyped in Axure and refined based on feedback.
CommSuite Animates
The project focuses on enhancing user experience in communication apps by adopting faster, chat-like interaction patterns, featuring a streamlined conversation list, an efficient composer, and a comprehensive contact list, all developed using Axure RP and tested for user feedback.
NetWise Captivate
Designed an integrated user-friendly enterprise solution by merging independent engineering components, focusing on branding, UI design for mobile apps, and creating user flows and prototypes using AngularJS and Axure RP, which reduced development time significantly.
Swisscom TV app
Designed a native Android Tablet version for Swisscom TV, following usability studies and guidelines, resulting in a Gold Award from Best of Swiss Apps in 2013 for improved user experience and interactions.
Work experience
- Head of UX/UI → Gentoo Media (Formerly GiG Media), 2024–present
- Lead UX/UI designer → Catena Media (Acquired by GiG Media in 2023), 2021–2024
- Senior UX/UI designer → Catena Media, 2018–2021
- Interaction designer → Smith Micro Software, 2013–2018
- UI/UX designer → Youngculture, 2012–2013
- UI/UX designer → mySkin, Inc, 2009–2012
- Co-founder/Director → Mainstream d.o.o., 2005–2008
- Web designer/developer → Yunet International, 2000-2001