DESIGN LEADERSHIP • PRODUCT STRATEGY • SYSTEMS

Marko Rosić

Design Leadership & Product Strategy

Most product teams have more UX work than clarity. I bring a method to that. I define the right problems early, build systems that scale, and create the conditions for design decisions that hold up over time.

View selected work

Work with me

Focus

Where I Create Leverage

I work across product strategy, design systems, and team leadership. Not as separate disciplines but as one connected practice.

Product Strategy

Define product direction, prioritisation models, and measurable outcomes. Align UX with business goals.

Product Strategy

Define product direction, prioritisation models, and measurable outcomes. Align UX with business goals.

Product Strategy

Define product direction, prioritisation models, and measurable outcomes. Align UX with business goals.

Design Systems

Build token-driven systems and governance models that scale across markets and teams.

Design Systems

Build token-driven systems and governance models that scale across markets and teams.

Design Systems

Build token-driven systems and governance models that scale across markets and teams.

Team Leadership

Hire, structure, and mentor senior designers. Create processes that reduce chaos and increase clarity.

Team Leadership

Hire, structure, and mentor senior designers. Create processes that reduce chaos and increase clarity.

Team Leadership

Hire, structure, and mentor senior designers. Create processes that reduce chaos and increase clarity.

Product Execution

Translate strategy into shipped, measurable features.

Product Execution

Translate strategy into shipped, measurable features.

Product Execution

Translate strategy into shipped, measurable features.

Selected work

Products and Systems I’ve Led

UX Design

Skillogs

The platform was built by engineers and functioned. UX had never been a priority. I was brought in to design a native mobile experience for iOS and Android, then later to improve the web platform. The core problem was navigation and IA that didn't translate to mobile behaviour. I redesigned the information hierarchy into four levels suited to how learners actually move through content, introduced a bottom tab bar, persistent progress indicators, and a personal dashboard. The handoff was clean, the build followed the designs closely, and the contractor has continued to bring me back for subsequent work.

UX Design

Skillogs

Design System, Lead

Aphrodite

When I joined, AskGamblers had a couple inconsistent design versions across its pages, some dating back to 2016. Handoff was poor and designs were being slowly and inaccurately implemented by development teams. I rebuilt the system from the ground up, introducing design tokens and variables to create a single source of truth between design and development. The result was a consistent visual language, faster implementation, and a foundation that later scaled across 10+ websites in multiple markets and languages.

Design System, Lead

Aphrodite

UX Design, Lead

Askgamblers

Analytics and heatmaps showed users spending significant time on review pages. But listing pages were overloaded with repeated card patterns and visible sponsored placements, which users actively avoided. We redesigned the information architecture to lead users more directly to review pages, where they could make informed decisions. Navigation, search, and filtering were simplified across the board. The outcome was a measurable shift in click behaviour, with the majority of clicks now flowing through reviews rather than listings, and a corresponding improvement in revenue.

UX Design, Lead

Askgamblers

UI / UX

Netwise SmartSpot

Updated a WiFi hotspot management app to Material Design guidelines, simplifying the interface through progressive disclosure and category-based filtering.

UI / UX

Netwise SmartSpot

Updated a WiFi hotspot management app to Material Design guidelines, simplifying the interface through progressive disclosure and category-based filtering.

UI / UX

CommSuite Animates

Animates Redesigned a mobile communication app around faster, chat-like interaction patterns, including a streamlined conversation list and message composer.

UI / UX

CommSuite Animates

Animates Redesigned a mobile communication app around faster, chat-like interaction patterns, including a streamlined conversation list and message composer.

UI / UX

NetWise Captivate

Unified several independent engineering components into a single enterprise solution, covering branding, mobile UI, and user flow design.

UI / UX

NetWise Captivate

Unified several independent engineering components into a single enterprise solution, covering branding, mobile UI, and user flow design.

Swisscom TV app

Designed a native Android tablet version of the Swisscom TV app. Won a Gold Award at Best of Swiss Apps 2013.

Swisscom TV app

Designed a native Android tablet version of the Swisscom TV app. Won a Gold Award at Best of Swiss Apps 2013.

Operating model

How I Structure Product & Design

Design without structure creates noise. I build operating models that connect research, strategy, and delivery.

Strategy

Vision, prioritisation, measurable KPIs

System

Design tokens, documentation, governance, cross-market scaling

Delivery

Refinement, experimentation, measurable outcomes

Leadership

Building Teams That Ship

I've led distributed teams across two locations with mixed seniority and parallel workstreams. I define standards, create clarity, and build the frameworks that let teams work without constant escalation. At Catena Media I introduced Figma, rebuilt the handover process, and developed a mobile-first, locale-optimised design system that became the foundation for 10+ websites across multiple markets. Teams ran on quarterly plans, bi-weekly critiques, and lead-owned execution. Decisions were made traceable through centralised documentation. Products consistently showed 4+ minute session times and strong returning user rates. Delivery speed and cross-functional communication improved across the board.

Consulting

Beyond Clicks Studio

Alongside leadership roles, I occasionally take on a small number of engagements with founders and product teams facing real UX or systems challenges; where senior design thinking is needed but a full-time hire isn't the right fit yet.

Recent work includes a mobile-first redesign for an engineering-led SaaS platform, full product and design system work for a B2B startup from zero to MVP, and ongoing UX work across web products for a repeat client partner.

If you're at that stage

Let's talk

Experience